Tania Whittier from Team TC at Mèche

By February 5, 2016Hair Essentials, In the News

You’re Doing It Wrong: Hair-Smoothing Treatments—Why Celebs Love Cezanne Products

Alberto E. Rodriguez/Getty Images

Frizz-less, sleek hair is one thing, but enduring possibly harmful toxins to get the look? No, thank you.

There are several semi-permanent, hair-straightening treatments on the market—including the beloved Brazilian Blowout—but only a handful is formaldehyde–free and, quite honestly, effective.

Enter: the celeb-loved Cezanne Perfect Finish Keratin Smoothing Treatment.

“People aren’t looking for that slick-straight hair anymore. They want movement. They just don’t want the frizz,” said celeb colorist Tania Whittier.

Via: E! Online

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