Chemists Turned Hair Gurus Responsible For A Blonder Hollywood Target Perms And Straighteners

Courtesy of Fumie Hoppe for Small Bevy

Kim K’s and Khloe’s blonde, Emma Stone’s pale locks, Chrissy Tiegen’s honeyed waves, Ariana Grande’s funky ombre, all radical looks achieved with little to no damage thanks to the Olaplex Bond Multiplier system. Since the hair-strengthening treatment’s introduction via Instagram two years ago, its ability to protect hair from damage during chemical services continues to impress impressive colorists like Sharon Dorram and Tracey Cunningham. Beauty editors are equally smitten, Snapchatting their dedication to using the take-home portion of the treatment weekly and honoring the product with awards including Allure’s Best of Beauty Breakthrough Product for Hair.

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