Does Olaplex really work? A beginner’s guide to the holy grail of haircare

By February 9, 2021General

Just what do all of the numbers mean? And does it actually work? Consider this your bumper guide to Olaplex.

They say that necessity is the mother of all invention, and that’s certainly true of vegan, cruelty-free and sulphate-free haircare juggernaut Olaplex.

In a Santa Monica garage in 2014, beauty entrepreneur Dean Christal, employed the assistance of two chemists, Dr. Eric Pressly and Dr. Craig Hawker to create a haircare formula that, put simply, “would make hair great.” Thanks to the Doctors’ PHDs in Chemistry and Materials, the following day the duo had created the now-patented Bis-Aminopropyl Diglycol Dimaleate ingredient that sets Olaplex apart from its competitors.

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